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OUR WORK

Our passion is to build brand equity,
connect with the target audience through a pointed message that's compelling and memorable.

The chops to
build your brand

Preferred Clients

Our clients range from startups, to businesses who need to pivot, restructure, and rebrand their image. We also have extensive experience with pharmaceuticals and medical advertising.
 
Startups, are pitch savvy and have the chops to bring value to propel your brand to your target audience, and establish prominence into the marketplace.

The future is not something that you go into,
it's something that we create.

Reach Your Potential

Gold Medal Funding

goldmedalfunding.net

Advocates for a more sustainable society

Airborne Pathogen Control

Founded in 2022, voltahive.com

Character spokes person creation, logo and marketing

Brand development, logo and market evolution

Complete Workplace Solutions

Founded in 1997, Complete Management Solutions (CMS).

New creative advertising and marketing campaign including logo design and concept of locating, minimizing or potentially eliminating workplace challenges using seamless, adaptable techniques to optimize a businesses workplace experience.

 

CMS puts the elephant in the room to work by offering onsite outsourcing with their trusted partners that range from local businesses to some of the world's leading service and consumer brands.

cmsworkplace.com

Character spokes person creation, logo and marketing

Celebrating 50 years in business

Polaris

polaris.com

Zanasure

Character spokes person creation, logo and marketing

OptiLedge

Invited to develop a campaign to introduce a product that wasn't introduced yet. This was a start up program for a revolutionary product developed by Inter IKEA Systems, BV. After naming the product 'the OptiLedge', and the character was developed to promote the product as a strong, light, made on the fly with injection molding, and made to wrap up a unit load of any size. The revolutionary, very lean, one-way OptiLedge makes use of a lightweight, L-shaped unit load transport device—The OptiLedge. These pallet alternatives not only result in unit loads that are integral to the packaged product during its storage and distribution, but they also improve efficiency and are recyclable.

 

optiledge.com

Character spokes person creation, logo and marketing

Invited to develop a campaign to introduce a product that wasn't introduced yet. This was a start up program for a revolutionary product developed by Inter IKEA Systems, BV. After naming the product 'the OptiLedge', and the character was developed to promote the product as a strong, light, made on the fly with injection molding, and made to wrap up a unit load of any size. The revolutionary, very lean, one-way OptiLedge makes use of a lightweight, L-shaped unit load transport device—The OptiLedge. These pallet alternatives not only result in unit loads that are integral to the packaged product during its storage and distribution, but they also improve efficiency and are recyclable.

 

optiledge.com

Character spokes person creation, logo and marketing

OptiLedge

Character spokes person creation, logo and marketing

OptiLedge

Invited to develop a campaign to introduce a product that wasn't introduced yet. This was a start up program for a revolutionary product developed by Inter IKEA Systems, BV. After naming the product 'the OptiLedge', and the character was developed to promote the product as a strong, light, made on the fly with injection molding, and made to wrap up a unit load of any size. The revolutionary, very lean, one-way OptiLedge makes use of a lightweight, L-shaped unit load transport device—The OptiLedge. These pallet alternatives not only result in unit loads that are integral to the packaged product during its storage and distribution, but they also improve efficiency and are recyclable.

 

optiledge.com

Character spokes person creation, logo and marketing

OptiLedge

Invited to develop a campaign to introduce a product that wasn't introduced yet. This was a start up program for a revolutionary product developed by Inter IKEA Systems, BV. After naming the product 'the OptiLedge', and the character was developed to promote the product as a strong, light, made on the fly with injection molding, and made to wrap up a unit load of any size. The revolutionary, very lean, one-way OptiLedge makes use of a lightweight, L-shaped unit load transport device—The OptiLedge. These pallet alternatives not only result in unit loads that are integral to the packaged product during its storage and distribution, but they also improve efficiency and are recyclable.

 

optiledge.com

Sustainable pooling and reusable packaging solutions to experience the difference. Based on the share-reuse-reduce model, our SmartCycle pooling system reduces waste, CO2 emissions and drives cost savings. Our wide range of reusable packaging containers (RPCs) meanwhile ensure your high-quality products stay fresh and retail-ready.

ifco.com

IFCO

Brand development, logo and strategic market evolution

CHEP

Character spokes person creation and marketing

The Chepmunk was created to give CHEP, a pallet pooling and logistics company, a brand identity. This now iconic pallet pooling concept centered it's campaign on an eco-friendly product that revolutionized the logistics and delivery system on a global scale. The campaign to introduce a product that featured a chipmunk that was named 'The Chepmunk' in an effort to drive home a wooden pallet pooling concept with a recycling and reuse program by incorporating an animated spokesperson representing CHEP, this direction led to the prominence of a familiar face which was the break-through. CHEP's two year sales objectives were achieved in just 14 months as CHEP was able to sign up virtually every major package goods grocery manufacturer in the nation ultimately becoming the leader in the pallet and logistics business with the help of a cartoon Chepmunk. Chep is now global leader in sustainably moving goods, we partner with our customers to optimize over 300,000 supply chains throughout the world. CHEP’s people, platforms, technologies and solutions help connect people to life's essentials, every day.

chep.com

Iconic branding, national marketing campaign

Rhino

When RHINO, an innovative provider of shipping platform solutions, announced the launch of the Rhino Aluminum Pallet and Skid, they needed a new brand image. In addition to being very light and strong, the key points of differentiation between Rhino’s platforms and the shipping platforms currently available are their resistance to fire and pests. The Rhino Aluminum Pallet, which features R-Beams that dramatically increase the load and racking capacity while adding very little cost and weight. A great deal of science went into developing the Rhino Aluminum Pallet and Skid to ensure it met the demanding needs of the shipping industry.

rhinopalletsnbins.com

Distinguished coffee for a exceptional and unconventional experience.

Dead Sled Coffee Brand

Distinguished Coffee for the Exceptional & Unconventional

Creation of an original Brand Icon and Package design

El Diablo Blend - Commissioned to create a Devil icon to mirror the legendary Freddy Krueger (played by Robert Englund) from the classic slasher film, Nightmare on Elm Street character to create the devil for the El Diablo Blended Brand coffee coffee brand. Scary enough to ensure that customers will come back for more.

deadsledcoffee.com

coca-cola.com

Brand Marketing

Coca Cola

Brand Marketing, logo and package design

NewLeaf 

Project consulting and brand development

PHARMACEUTICAL

CLIENTS 
Zepozia                 

Cosentryx       
Takeda             
Trisenox/Cephalon 
Humara       
Chantix       
Samsca/Tolvatan      
Rapamune          
Lyrica

Skyrizi

Genotropin

Somavert
Avastin
Mezavant
Astepro
Ethicon
Prevnar
Kaletra

A

P

All pharmaceutical work is proprietary. A PDF can be made available to you upon request

Promotion

ABC NFL MLB NHL ESPN ESPN2

nfl.com

Imported from 100 years ago:
Print Ad Campaign

Pale Rider Ale

There's a beer brewing at Carmel's Hog's Breath Inn. "Pale Rider Ale", which borrows its name from Clint's 1985 Western, made its debut at his landmark San Carlos Street restaurant and bar. "I'm not really in the beer business," Eastwood said, "Anything that I make from this will go to charity, like Paul Newman does with his spaghetti sauce."

clinteastwood.net/paleriderale

Experience Timeless Taste since 1849.

Schlitz

schlitzbrewing.com

Jim Beam Kentucky Fire

Black & Tan

Guinness

guinness.com/en-us

Broadway

Slomin's direct-response lines were ringing off the hook when Alarmo was introduced. Alarmo turned their lawn shield sign into their logo and named them The Slomin's Shield. The authority of the shield logo lent credence to TV commercials complimented by a catchy jingle that gave way to a successful advertising campaign with "Shield your home: The Slomin's Shield!' Call volume tripled and telemarketing doubled.

alarm.slomins.com

The Slomin's Shield

Character spokes person creation and marketing

Footwear Ad Concept to tighten the US borders

HH Brown: Corcoran

Corcoran has been building premium, handcrafted tactical and professional footwear of the utmost quality for over sixty years. From the deepest, dirtiest coal mines, jumping out of airplanes, to a police chase on foot, Corcoran has been there providing the reliable support and comfort to get through those tough tasks every time. From famous battles like Normandy to the tumultuous times in the Middle East, Corcoran boots have been protecting and preserving soldiers’ feet in the most adverse of social and physical conditions. Corcoran is proud to provide footwear that keeps our troops prepared and equipped for the job.

hhbrown.com

Madden Men's Brand

Steve Madden Mens

After years of being known as a predominantly prestigious women’s footwear brand, The “Madden Men” Campaign extend the brand equity by giving prominence by launching a men's line. The ads promoted a series of bold advertisements with attitude, depicting, athletically built to depict a bold statement to attract young men to become more fashioable. The sexy, athletic, multi-cultural young entrepreneur who lived for the weekend reported $10 million in sales within the first year, significantly outpacing the company’s aggressive internal expectations. The brand became a stand-out in retail success, as evidenced by the enthusiastic demand from over 800 stores, including major department stores. Madden Men had indeed arrived!

stevemadden.com

Hip Hop Footwear

Buffalino Fashion

bronxzoo.com

Wildlife Conservation Society

The Bronx Zoo

Wildlife Conservation Society

The New York Aquarium

nyaquarium.com

twinlab.com

Male Fuel

Twin Labs

Concept and character Animation

Weight Watchers

Direct Response

CitiBank

Financial Services

TIAA

THE ICONIC ICON

There are of leading businesses and startup are also competitive enough to surpass the leading brand. This is the nature of a capitalist society and rightfully so. A brand's value begins with a well thought-out brand ID. This iconic brand needs to maintain a uniform image and with a visually compelling message, reinforcing its identity by building trust with the targeted audience. Iconic brands establish a profound emotional connection with their potential and existing customers in an effort to establish brand recognition with compounded equity by tap into the consumers' aspirations, values, and beliefs, creating a bond that goes beyond the initial transaction.

Passion Repurposed

Bold Innovative Statements and Cleaver Ideas Once Propelled Madison Avenue  to survive in the corporate ecosystem, you must pay careful attention to your environment regardless of your business. Evolutionary changes occur organically, so those with ambition need to adapt. Constantly; Redirect your focus and that of your company's onto new innovative and compelling strategies for optimal results. Adapting keen instincts to deliver sound creative solutions to connect with cultures to stay on top of your game and ahead of the competition is the main ingredient to achieving the competitive edge in an aggressive, targeted market arena. The advertisements presented in this forum shaped careers—when innovative ideas were the key element to a world driven by art was the primary element that shaped Madison Avenue.

THE CHOPS
TO GROW YOUR
BRAND