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OUR WORK
Our passion is to build brand equity,
connect with the target audience through a pointed message that's compelling and memorable.
The chops to
build your brand
Preferred Clients
Our clients range from startups, to businesses who need to pivot, restructure, and rebrand their image. We also have extensive experience with pharmaceuticals and medical advertising.
Startups, are pitch savvy and have the chops to bring value to propel your brand to your target audience, and establish prominence into the marketplace.
The future is not something that you go into,
it's something that we create.
Reach Your Potential
Gold Medal Funding
goldmedalfunding.net
Advocates for a more sustainable society
Airborne Pathogen Control
Founded in 2022, voltahive.com
Character spokes person creation, logo and marketing
Brand development, logo and market evolution
Complete Workplace Solutions
Founded in 1997, Complete Management Solutions (CMS).
New creative advertising and marketing campaign including logo design and concept of locating, minimizing or potentially eliminating workplace challenges using seamless, adaptable techniques to optimize a businesses workplace experience.
CMS puts the elephant in the room to work by offering onsite outsourcing with their trusted partners that range from local businesses to some of the world's leading service and consumer brands.
cmsworkplace.com
Character spokes person creation, logo and marketing
Celebrating 50 years in business
Polaris
polaris.com
Character spokes person creation, logo and marketing
OptiLedge
Invited to develop a campaign to introduce a product that wasn't introduced yet. This was a start up program for a revolutionary product developed by Inter IKEA Systems, BV. After naming the product 'the OptiLedge', and the character was developed to promote the product as a strong, light, made on the fly with injection molding, and made to wrap up a unit load of any size. The revolutionary, very lean, one-way OptiLedge makes use of a lightweight, L-shaped unit load transport device—The OptiLedge. These pallet alternatives not only result in unit loads that are integral to the packaged product during its storage and distribution, but they also improve efficiency and are recyclable.
optiledge.com
Character spokes person creation, logo and marketing
Invited to develop a campaign to introduce a product that wasn't introduced yet. This was a start up program for a revolutionary product developed by Inter IKEA Systems, BV. After naming the product 'the OptiLedge', and the character was developed to promote the product as a strong, light, made on the fly with injection molding, and made to wrap up a unit load of any size. The revolutionary, very lean, one-way OptiLedge makes use of a lightweight, L-shaped unit load transport device—The OptiLedge. These pallet alternatives not only result in unit loads that are integral to the packaged product during its storage and distribution, but they also improve efficiency and are recyclable.
optiledge.com
Character spokes person creation, logo and marketing
OptiLedge
Character spokes person creation, logo and marketing
OptiLedge
Invited to develop a campaign to introduce a product that wasn't introduced yet. This was a start up program for a revolutionary product developed by Inter IKEA Systems, BV. After naming the product 'the OptiLedge', and the character was developed to promote the product as a strong, light, made on the fly with injection molding, and made to wrap up a unit load of any size. The revolutionary, very lean, one-way OptiLedge makes use of a lightweight, L-shaped unit load transport device—The OptiLedge. These pallet alternatives not only result in unit loads that are integral to the packaged product during its storage and distribution, but they also improve efficiency and are recyclable.
optiledge.com
Character spokes person creation, logo and marketing
OptiLedge
Invited to develop a campaign to introduce a product that wasn't introduced yet. This was a start up program for a revolutionary product developed by Inter IKEA Systems, BV. After naming the product 'the OptiLedge', and the character was developed to promote the product as a strong, light, made on the fly with injection molding, and made to wrap up a unit load of any size. The revolutionary, very lean, one-way OptiLedge makes use of a lightweight, L-shaped unit load transport device—The OptiLedge. These pallet alternatives not only result in unit loads that are integral to the packaged product during its storage and distribution, but they also improve efficiency and are recyclable.
optiledge.com
Sustainable pooling and reusable packaging solutions to experience the difference. Based on the share-reuse-reduce model, our SmartCycle pooling system reduces waste, CO2 emissions and drives cost savings. Our wide range of reusable packaging containers (RPCs) meanwhile ensure your high-quality products stay fresh and retail-ready.
ifco.com
IFCO
Brand development, logo and strategic market evolution
CHEP
Character spokes person creation and marketing
The Chepmunk was created to give CHEP, a pallet pooling and logistics company, a brand identity. This now iconic pallet pooling concept centered it's campaign on an eco-friendly product that revolutionized the logistics and delivery system on a global scale. The campaign to introduce a product that featured a chipmunk that was named 'The Chepmunk' in an effort to drive home a wooden pallet pooling concept with a recycling and reuse program by incorporating an animated spokesperson representing CHEP, this direction led to the prominence of a familiar face which was the break-through. CHEP's two year sales objectives were achieved in just 14 months as CHEP was able to sign up virtually every major package goods grocery manufacturer in the nation ultimately becoming the leader in the pallet and logistics business with the help of a cartoon Chepmunk. Chep is now global leader in sustainably moving goods, we partner with our customers to optimize over 300,000 supply chains throughout the world. CHEP’s people, platforms, technologies and solutions help connect people to life's essentials, every day.
chep.com
Iconic branding, national marketing campaign
Rhino
When RHINO, an innovative provider of shipping platform solutions, announced the launch of the Rhino Aluminum Pallet and Skid, they needed a new brand image. In addition to being very light and strong, the key points of differentiation between Rhino’s platforms and the shipping platforms currently available are their resistance to fire and pests. The Rhino Aluminum Pallet, which features R-Beams that dramatically increase the load and racking capacity while adding very little cost and weight. A great deal of science went into developing the Rhino Aluminum Pallet and Skid to ensure it met the demanding needs of the shipping industry.
rhinopalletsnbins.com
Distinguished coffee for a exceptional and unconventional experience.
Dead Sled Coffee Brand
Distinguished Coffee for the Exceptional & Unconventional
Creation of an original Brand Icon and Package design
El Diablo Blend - Commissioned to create a Devil icon to mirror the legendary Freddy Krueger (played by Robert Englund) from the classic slasher film, Nightmare on Elm Street character to create the devil for the El Diablo Blended Brand coffee coffee brand. Scary enough to ensure that customers will come back for more.
deadsledcoffee.com
coca-cola.com
Brand Marketing
Coca Cola
Brand Marketing, logo and package design
NewLeaf
Project consulting and brand development
PHARMACEUTICAL
CLIENTS
Zepozia
Cosentryx
Takeda
Trisenox/Cephalon
Humara
Chantix
Samsca/Tolvatan
Rapamune
Lyrica
Skyrizi
Genotropin
Somavert
Avastin
Mezavant
Astepro
Ethicon
Prevnar
Kaletra
A
P
All pharmaceutical work is proprietary. A PDF can be made available to you upon request
Promotion
ABC • NFL • MLB • NHL• ESPN • ESPN2
nfl.com
Imported from 100 years ago:
Print Ad Campaign
Pale Rider Ale
There's a beer brewing at Carmel's Hog's Breath Inn. "Pale Rider Ale", which borrows its name from Clint's 1985 Western, made its debut at his landmark San Carlos Street restaurant and bar. "I'm not really in the beer business," Eastwood said, "Anything that I make from this will go to charity, like Paul Newman does with his spaghetti sauce."
clinteastwood.net/paleriderale
Experience Timeless Taste since 1849.
Schlitz
schlitzbrewing.com
Jim Beam Kentucky Fire
Black & Tan
Guinness
guinness.com/en-us
Broadway
Slomin's direct-response lines were ringing off the hook when Alarmo was introduced. Alarmo turned their lawn shield sign into their logo and named them The Slomin's Shield. The authority of the shield logo lent credence to TV commercials complimented by a catchy jingle that gave way to a successful advertising campaign with "Shield your home: The Slomin's Shield!' Call volume tripled and telemarketing doubled.
alarm.slomins.com
The Slomin's Shield
Character spokes person creation and marketing
Footwear Ad Concept to tighten the US borders
HH Brown: Corcoran
Corcoran has been building premium, handcrafted tactical and professional footwear of the utmost quality for over sixty years. From the deepest, dirtiest coal mines, jumping out of airplanes, to a police chase on foot, Corcoran has been there providing the reliable support and comfort to get through those tough tasks every time. From famous battles like Normandy to the tumultuous times in the Middle East, Corcoran boots have been protecting and preserving soldiers’ feet in the most adverse of social and physical conditions. Corcoran is proud to provide footwear that keeps our troops prepared and equipped for the job.
hhbrown.com
Madden Men's Brand
Steve Madden Mens
After years of being known as a predominantly prestigious women’s footwear brand, The “Madden Men” Campaign extend the brand equity by giving prominence by launching a men's line. The ads promoted a series of bold advertisements with attitude, depicting, athletically built to depict a bold statement to attract young men to become more fashioable. The sexy, athletic, multi-cultural young entrepreneur who lived for the weekend reported $10 million in sales within the first year, significantly outpacing the company’s aggressive internal expectations. The brand became a stand-out in retail success, as evidenced by the enthusiastic demand from over 800 stores, including major department stores. Madden Men had indeed arrived!
stevemadden.com
Hip Hop Footwear
Buffalino Fashion
bronxzoo.com
Wildlife Conservation Society
The Bronx Zoo
Wildlife Conservation Society
The New York Aquarium
nyaquarium.com
twinlab.com
Male Fuel
Twin Labs
Concept and character Animation
Weight Watchers
